Bikinis Deflected From Indonesian Airspace

Vietnam-based Vietjet is no ordinary airline. It has carved out consumer awareness of its brand by featuring bikini-clad flight attendants. The gimmick has worked for its female founder; Nguyen Thi Phuong Thao became a billionaire after the airline’s initial public offering in February. But minimalist uniforms are not export-friendly, at least to the Islamic world. … Continue reading Bikinis Deflected From Indonesian Airspace

Entrepreneurs Score With Burkini Effect

While France battles the burkini on its beaches, the halal fashion industry benefits from an unexpected boost. The Australia-based company that helped to pioneer the swimsuit style claims that sales are skyrocketing. It seems that French authorities have unwittingly created widespread awareness of the burkini among consumers at a time of peak seasonal demand in … Continue reading Entrepreneurs Score With Burkini Effect

Retail Sales Reinvented in Islamic World

Expressing religious affinity in the marketplace is seldom controversial, regardless of faith orientation. But percolating disposable income across the Islamic world is lending support to curious forms of commercialization, including halal cat food and halal house paint. Our interpretation is far more benign than rising fundamentalism. Rather, manufacturers are trying to use halal certification to … Continue reading Retail Sales Reinvented in Islamic World

Food Industry Targets Muslim Majority Markets

Livestock processing would hardly seem like a growth industry. Most would categorize it as a defensive investment. But some companies would argue differently as they aim to tap markets across the Islamic world. As an example, Mindanao-based Maharlika Agro-Marine Ventures was recently awarded halal certification by the Dubai government, effectively providing access to a broad … Continue reading Food Industry Targets Muslim Majority Markets